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Zero Water Waste Hero

ZERO

WATER WASTE

Our ambition is to achieve ZERO Water Waste

 

Our ZERO Water Waste ambition was established in our preceding ESG programme, Together Towards ZERO (TTZ). With the evolution of the programme to Together Towards ZERO and Beyond (TTZAB), we have sharpened our ambition level and introduced additional targets and activities, as well as new milestones towards 2030.

We will continue on the path set forth in our Together Towards ZERO programme with yearly improvements in water efficiency and an industry-leading global target of 2.0 hl/hl in water usage, while maintaining our 1.7 hl/hl target for breweries in areas of high water risk. At breweries in these high-risk areas, we will go Beyond by introducing a new target to replenish 100% of the water consumed at these breweries. ​​​​​​​

 

OUR TARGETS

2022

2030
  • 25% reduction in water usage at our breweries
  • Explore going below 2.0 HL/HL at all high-risk breweries
  • Partner to safeguard shared water resources in high-risk areas
  • Water usage efficiency of 2.0 hl/hl globally and 1.7 hl/hl at breweries in high-risk areas.
  • 100% water replenishment of water consumption at breweries in high-risk areas

WHAT ARE WE DOING TO ACHIEVE THIS?

Installing new technologies

Installing new technologies

Installing new technologies at our breweries to improve water use efficiency and minimize water waste (e.g. through leaks)

Sharing best practice

Sharing best practice

Sharing best practices across breweries regarding maintenance processes and workforce training

Cleaning and reusing wastewater

Cleaning and reusing wastewater

Cleaning and reusing wastewater in an increasing number of selected breweries

Working with experts and communities

Working with experts and communities

Working with expert partners, NGOs and communities to replenish natural water sources in high-risk areas

ZERO WATER WASTE IN ACTION

Improving water quality and access in Vietnam

In 2021, the Huda brand launched five additional projects focused on securing and stabilising community water sources. Together with the projects run over the previous two years, these will provide around 27,000 people with access to clean water.

Halving water usage at Fredericia brewery

At our Fredericia brewery, Denmark, we are constructing a state-of-the-art water-recycling plant to reuse 90% of process wastewater – a result of a public-private partnership with DRIP. 

More case stories

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Explore our other ambitions
ZERO Carbon Footprint

ZERO Carbon Footprint

We will continue delivering on our Together Towards ZERO commitments, including our target of ZERO carbon emissions at our breweries and a 30% reduction of our beer-in-hand footprint by 2030. In addition to this, we will go Beyond by working towards a new target to achieve net ZERO carbon emissions across our entire value chain by 2040.

ZERO Irresponsible Drinking

ZERO Irresponsible Drinking

We will continue delivering on our Together Towards ZERO commitments, including encouragement of responsible behaviour through our brands, our packaging, and local partnerships. In addition to this, we will go Beyond by working towards new targets, including a 35% global portfolio share for our low-alcohol and alcohol-free brews to further expand consumer choice.

ZERO Accidents Culture

ZERO Accidents Culture

Protecting the health and safety of our people in all work activities is a core value to the way we run our business. We believe that all accidents are preventable and that a ZERO Accidents Culture is essential to a safe working environment.