Community Engagement

Our ambition is to always engage our communities responsibly

As a company, we influence consumer decisions and behaviours, and we work with suppliers, customers and partner organisations in wider ESG and philanthropic initiatives that impact consumers and community members' lives.

Whether we are engaging consumers and local communities through corporate or brand-led ESG initiatives, our ambition is to always engage them responsibly, by conducting appropriate local initiatives that create positive impacts and mutual benefits for Carlsberg and for wider society.

At the corporate level, for example, we work with local NGOs in high-risk areas to safeguard shared water resources, while we also conduct local, brand-led water initiatives - examples from Poland and Vietnam respectively focus on nudging sustainable water consumption habits and providing rural communities with access to clean water. In these examples and in general, community engagement implies the responsible engagement of local partners, authorities, consumers and wider community members.